The Value of Values
I’m a big fan of Values when it comes to the business world. Corporate values combine with a company’s Vision and Mission in order to codify what the company is going to achieve, how it intends to achieve it and what code of conduct it will exhibit in the doing. When done well, these three aspects work together to determine the direction the company is taking and give clarity to customers and employees alike. The power of values is that they give a shared framework of ethics to base decisions on. This needs to be a truism regardless of the consequences; maintaining the values should align with the vision of the company, regardless of short term commercial considerations. If you hold true to your values, you will move closer to your vision. If you have the right vision, commercial success will be the outcome of achieving it. Without this commitment values are not values at all and in the worst cases they are eventually revealed to be lies. I suspect being a ‘nerd’* has...